The Dr. Domingo brand is one of the most popular names in the world of premium cigars. They have made a name for themselves in many different ways.
One way that Dr. Domingo has made their name known is through their partnership with the Princeton University. Many of the best professors, students and faculty at Princeton University smoke cigars. Dr. Domingo decided to sponsor the PhD program in chemistry, helping to further the importance of cigar smoking for the science department at Princeton.
Dr. Domingo is also in the process of partnering with the International Cancer Research Fund for their US Public Health Campaign. The campaign promotes awareness about the risks of tobacco to both the smokers and non-smokers.
Dr. Domingo's commitment to making a difference in the smoking world is evident in the way they set up the brand name. They made it clear that the marketing of the brand would be based on its ability to match the flavors and smoking experience of the various cigars being offered. The brand name is named after Dr. Dominico of Fondazione Dominguevo, Italy.
Dr. Domingo has partnered with a number of cigar companies to help offer its premium products. The brands include:
At the heart of Dr. Domingo's commitment to being a worldwide brand is the branding process. Dr. Domingo began by building their branding strategy around the three distinct areas of flavors, presentation and packaging.
From there, the Dr. Domingo team expanded their efforts to include the three principal components of each of the three brand name components. They developed an extensive website that featured five different logosrepresenting each component. This way, they could continue to develop their branding strategy and their brand names.
Once the branding process was complete, Dr. Domingo used their success with branding to partner with a number of cigars companies. It was the key to getting their name out into the market, without having to use a large marketing budget.
As part of their partnership with Dr. Domingo, many of these cigar companies made it a point to work with all of the stakeholders in the brand. Dr. Domingo gave all of the companies a chance to show off their connections to the cigar world and their role in expanding the brand.
Dr. Domingo made it a point to focus on all of the things that would make them stand out from the crowd. Each of their components was carefully considered, making sure that the brand could be fully identified with all of their components.
By working together and seeing how each of the components of the Dr. Domingo brand would play out as part of the brand, it was a win-win situation for all parties involved. They were able to build a strong relationship that allowed them to grow their brand into the international brand that it is today.